The House of Toys has faced typical challenges.
First, there is too much data and not enough expertise on how to use it. Second, there are many solutions at the market that are developed to solve specific problems for retailers, but each one requires another integration and that adds to the complexity of using customer data.
Solution. Centralised Retail Data Infrastructure.
The core of the solution is the centralised integration of all data that allows to collect and maintain real time data in all internal and external systems at the House of Toys. NeuCurrent has also implemented a successful pilot project for personalised recommendations on the website. Sales from recommendations have tripled and The House of Toys has recovered its investment in the project within two months after implementation.
the omnichannel retailers have while trying to use customer data to increase their sales.Choose ready-made communication scenarios from the library or create your own using a simple drag-and-drop interface.
NeuCurrent has proposed a comprehensive solution for data management, automated personalised recommendations and communications.