Retention scenarios, not generic campaigns
Use Cases
Use cases show how retailers move from transactional messaging to long-term engagement—using customer data, AI-driven segmentation, and synchronised channels.
How Use Cases Are Built
Segments
Audiences based on -> behaviours -> events -> lifecycle signals.
Triggers
Trigger maps and communications chains for key moments (e.g., abandonment, inactivity).
Channels
Orchestrate across synchronised channels:email, SMS, WhatsApp, Viber and push notifications.
