The Originals
The Originals, a leading e-commerce platform for pre-owned high-fashion clothing, makes luxury fashion accessible to younger audiences while also enabling customers to sell their items regularly. A key element of their model is ensuring the authenticity of every item sold.
Problem
Operating in a market with high customer acquisition costs, The Originals relies heavily on repeat purchases for profitability. However, with each item being one-of-a-kind, personalising product recommendations presents a unique challenge.
Solution
NeuCurrent’s advanced recommendation algorithms, which analyse text, images, and product categories, provide The Originals with the tools to personalise non-repeating stock. Additionally, detailed customer segmentation based on user interactions allows for targeted campaigns without needing complex AI models.
Results
"NeuCurrent has shown us how leveraging the right data can drive significant revenue growth. They’re not just a solution provider—they’re a strategic partner, and I’m thrilled to have them on board in all of my retail ventures.”
Constantine Kostur, CEO and Founder of The Originals
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